client login | contact us
tel: 1.404.474.3396
Management Team

Frederic V. Bien
MANAGING PARTNER
Expert in online video advertising, media planning, targeting and analysis. Founded AdByNet in 2006.
Consultant to Presidents of Ad Sales at Time Warner Cable and AOL, 2005.
SVP Media Technology, Turner Broadcasting, 2001-2004. Three-year Chair of Time Warner Media Asset Management Committee. Co-Chair of Time Warner Working Group on DVRs & Ad Related Issues.

VP Communities Marketing and CTO, Bigstar Entertainment, a NASDAQ-listed online movie store that pioneered internet distribution of movie trailers, 1999-2000.
Founded interactive ad agency and internet software company Bien Logic, Inc. in San Diego, CA in 1993, that produced websites and online campaigns for medium and large advertisers, and developed and marketed two of the first web traffic analyzers: SurfReport and ProxyReport. Sold to form SiteLab and Netrics in 1997. SiteLab is now a Top 50 Interactive Ad Agency, led by former Bien Logic employees. Netrics is an innovative company providing quality search solutions for data cleaning and data matching. Created one of the first online dating sites in 1995. Incorporated as Belamo Corp. 1998. Sold part of it in 2000.

Assoc. Prof Math UCSD, 1992-96. Asst. Prof Math Princeton U., 1986-92. Wrote a book and 14 papers in international scientific journals. Ph.D. Math, MIT, 1986. BA Math, Univ. Brussels, 1983. Volunteer CTO, MIT Enterprise Forum of Atlanta, 2005-2007; MIT Volunteer Honor Roll 2006. Board Member, Atlanta Interactive Marketing Association, 2008.

Dave Andersen
PARTNER, Corporate and Client Communications
A respected and experienced counselor to senior management in Corporate Communications, Public Relations, Crisis Management, Media Relations, Government Affairs, and Investor Relations.
SVP Communications, Charter Communications, 2000-2006. VP Global Communications, CNBC, 1999-2000. VP PR, Communications and Public Affairs, Cox Communications, 1982-1999. Public Relations Staff, General Motors, 1971-1982.

Received the Vanguard Award, the cable television industry’s highest individual honor for Excellence in Public Relations. Consistently recognized as a leader among leaders of CablePAC, the cable television industry’s political action committee. Consistently named among the cable television industry’s “Hundred Heavy Hitters” by the editors of CableFAX Magazine.

Herman Lorenz
CFO
Seasoned financial executive in advertising and printing industries. CFO, Metro Directories, publisher of 11 Yellow-Pages telephone directories in South-East USA. Treasurer, Atlanta Journal-Constitution. VP, Vansant & Law, investment banking. Started as management consultant at Ernst & Young.
CPA. MBA Georgia State Univ, 1973. BA Oglethorpe Univ, 1972.

Phil Miller
CTO, PLATFORM & PRODUCT ARCHITECTURE
VP Product Development, Business Systems, ResMed Corporation 2002-2006. Senior Partner, Cyrcadian LLC, 1999-2002, expertise in wide-area wireless applications. Co-founder and VP Technology, AvData Systems, 1988-1998. Engineerd multiple VSAT hub systems and ATM transaction network. Managed satellite capacity contracts with GE and Hughes. Sr. Engineer, Data Communications Specialist, Scientific-Atlanta, 1985-1988. BA Applied Physics, Georgia Tech, 1983; Engineering, U. Michigan, 1979.

Paul Melcher
CONTENT STRATEGIST
CEO of CompassMedia, marketer of a revolutionary software that enables photo agencies to be connected to one virtual portal. CKO of Zymmetrical.com, the first midstock visual art marketplace.
Former VP of sales at Digital Railroad, Inc., a photo technology company building the first and most powerful professional photo community.
Former Director of North American Operations and Sales for Hachette Filipacchi Photo Group, where he doubled revenues for the U.S. market in less than a year and led integration initiatives for numerous prestigious agencies, such as Gamma, Rapho and TOP. As president of Abaca US , he led the company's sales and production teams, build a new distribution platform and cemented key corporate relationships with Knight Ridder Tribune, The Los Angeles Times and PA Photos, among others.

Susan Shoer
DIRECTOR, VIDEO CONTENT AND PRODUCTION
Founder, Creative Word & Image, an independent marketing communications and video production agency. Freelance Writer/Producer with more than 20 years of expertise as a writer, video producer and creative consultant in the high-tech, healthcare, financial, industrial, utilities, manufacturing, food/beverage and hospitality industries. No matter what you need to communicate - Susan can help you put it into words and video. Creative Director, writer/producer at NewsProNet where she brought her journalistic skills to an innovative concept of syndicated news segments for local TV stations. Director Marketing, Ice Caters, a company specializing in decorative ice products. Producer, Digital Equipment Corporation. Senior Writer/Producer Media Communications Group, CNN Headline News, 1981-1984. Award Winner: 1995 Telly Award and New York Film Festival Award for video production. BA English and Mass Communications, University of Vermont, 1980.

Interested in joining AdByNet?

At AdByNet, we are working towards a future where everyone's potential can be fulfilled and dreams become a reality. We believe in the sort of creativity that only comes about when talented people from diverse backgrounds approach problems from varying perspectives. Contact us today with your specialty and see if AdByNet is the right match for you!