Internet Ad Research

AdByNet stays on top of the latest industry trends! We study the latest statistics and news about online internet advertising, because our clients know that we're the experts.

We bring the power and benefits of broadcast commercial advertising to the internet in a manner that is simple to use and cost effective. Businesses now have the ability to harness this new medium and market their companies at the same level as any Fortune 500 Company.

The AdByNet methodology is built by a strong team of experts that combine advertising and marketing knowledge with technology and innovation. The result will revolutionize the way most businesses advertise and market as the broadband medium becomes universal.

Articles

September 2007 - Marketing Your Business Online

2007-2008 Factoids

Online Video Ads Get Results

It's only online, of course, that the media business looks both fun and easy. Worldwide internet ad spending will climb to $44.6 billion from about $36 billion, increasing its share of the market to 9.4% from 8.1%.

"We predict internet advertising to pass three milestones over the next three years," ZenithOptimedia's forecast said. "We expect it to overtake radio advertising in 2008; to attain a double-digit share of global advertising in 2009; and to overtake magazine advertising in 2010, with 11.5% of total ad spend."

Four out of five U.S. adults go online now, according to a new Harris Poll.

The survey, which polled 2,062 adults in July and October, found that 79 percent of adults -- about 178 million -- go online, spending an average 11 hours a week on the Internet.

"We're up to almost 80 of adults who now are online, or are somehow gaining access to the Internet. That's a pretty impressive figure," said Regina Corso, director of the Harris Poll.

The results reflect a steady rise since 2000, when 57 percent of adults polled said they went online. In 2006, the number was 77 percent.

2006-2007 Factoids

A Billion Internet Video Consumers

Nearly a billion consumers worldwide will watch Internet video by 2012, up from roughly 300 million today, according to ABI Research's "Broadband Video and Internet TV" report.

Michael Wolf of ABI said,"User-generated content will be ad-supported, as sites such as YouTube and social networking sites make increasing use of content produced by their own online users as a way to drastically increase their inventory of premium advertising opportunities."

(eMarketer report, 7/2007 - emarketer.com/Article.aspx?id=1005142&src=dp1_newsltr)

Online video ad sales: $225M in 2005 $410M in 2006 $775M in 2007 $1,300M in 2008 $2,000M in 2009

(Source: eMarketer "Online Video Ad Spending to Surge 89% in 2007", November 6, 2006: eMarketer.com/Article.aspx?1004258)

Ads with online video increase aided brand awareness by 6.2 percentage points and brand favorability by 3.0 percentage points compared to a group not exposed to online video ads.
(Source: "Online Video Ads, New Formats Grow" - BtoB Interactive Marketing Guide, 2006)

Online video ads are the most noticed online ad format, generating an average increase in Online Ad Awareness of 18 percentage points, or 10.1 points above the norm.
(Source: Dynamic Logic - DynamicLogic.com/na/research/btc/beyond_the_click_nov2006.html)

The New Frontier: Local Online Video Advertising (Jan. 2007)
A local advertising category has suddenly popped up on the radar screen -- online video advertising. We believe this sector is on track to hit $5 billion in five years and will account for more than one-third of local online advertising. Believe it or not, newspapers lead the way in this category with $81 million, mainly in video classifieds, or "long-form" infomercials. This is more than local TV stations made in 2006. This report contains video advertising estimates for 210 local markets in 2006 and projections for this year.
(Source: Borrell Associates Inc. - BorrellAssociates.com/report.cfm)