AD MEASUREMENT:

AdByNet measures a client's online advertising campaign on the following metrics:

Text and/or Image Ads: Impressions Clicks Total Clickthrus Clickthru Rate (CTR)

Video Ads: Total Video Views Total Time Video Viewed (Seconds) Average Time Video Viewed (Seconds) Percent Video Viewed - 25%, 50%, 75%, and 100% Interaction Rate

AdByNet provided these metrics in a weekly Overall Summary and a Detailed Report for each site or ad network. Also, once a month, AdByNet meets with the client to review the reports and discuss other options to make sure the goals and objectives were being met for the client's campaign.

With these metrics and AdByNet reports, our clients can measure their ROI using our Cost-per-View + Cost-per-Click analysis.

AdByNet Reporting:

Besides providing weekly Overall Summary and Detailed Report, AdByNet uses cutting edge technology to provide the client with an online reporting tool - MyAdWorkshop.com

MY AD WORKSHOP:

MyAdWorkshop is AdByNet's online reporting tool that offers clients: Real Time Reporting for your campaign's performance A place to compare results on multiple placements and creative spots A database of all of your creative ads
Online Campaign Platform - MyAdWorkshop.com	All of your campaigns listed with placements and creative spots.

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